Hi ATA people. Not wanting to take anything away from the ATA (as I am an ATA member and volunteer) but you might want to check out also the discussion group "My Efficient Electric Home" on Facebook. Open to the public to look in and 240 people have signed up as members so that they can post and receive notifications.
Plenty of ATA people engaged with My Efficient Electric Home already.
I have not traditionally been a Facebook fan or user, but I find Facebook to have some functionality advantages over forums like the ATA one here and Whirlpool...
And over at "My Efficient Electric Home" we do not discourage discussions of commercial opportunities, rather we encourage them. Because as they say, money does make a fair bit of the world go round...
Perhaps some day the ATA would like to take over curating "My Efficient Electric Home". That would be fine with me!
Just an idea!