Hi Bluemarg,
I think you are trying (as we all do to some extent if we run a business!)to develop a "killer app". This is not a completely negative criticism of your aims.
Like everyone who has a chosen career we try to simplify our business/professional aims to some extent to cope with the demands of making a living and satisfying our personal goals in a reasonable way in a phenomenally mercantile society.
The use of a well-designed but bounded set of house designs is a great idea and is a not uncommon approach in housing. I grew up in a Ministry of Housing house that was one of a fairly limited range plonked down throughout Victoria.
The project home builders limit their range to control costs, and the new crop of modular home builders also tend to offer a constrained set of designs limited by transportation requirements as well.Being built in a factory allows them to claim environmental kudos including better waste stream control and also the ability to offer employment to non-mainstrean building workers like non-English speaking women.Hmm.
The "kit home" builders also offered an alternative to cheapen the building process for their clients who could dial in the level of involvement. There was and is a significant range of alternatives available to the conventional home buyer who wished to control costs.
Those who chose to "owner-build" (and not as de-facto deveopers)could explore either conventional or non-conventional materials and designs, often very sucessfully.They exercised the control over the building process and might or might not choose to employ an Architect or designer.
You are obviously a highly trained designer who has thought deeply about how to develop/franchise/market your preferred product in a fragmented marketplace. The focus on smaller sustainable/livable homes is terrific.
The logical market would be cashed-up down-sizers,some owner-builders,single home dwellers and micro-families (one parent dwellings with maybe 2 kids)or enlightened housing associations since social housing appears to be off the Govt agenda these days.Another emerging possibility might be group (shared aims/values)self developer looking at "brown field" sites near transport hubs (EG Urban Coupe). The former groups are competing directly with existing developers of course.Goodbye Fishermen's Bend in Melbourne for example.
Architects have always seemed to have struggled a bit in Australia since settlement days. If the government commissions are not there, the lean days are very lean indeed! The notion that people have to be more self reliant for house building and have often come from societies where the notion of owning your accomodation was distant possibly played a part. Stand out modern designs pop up from time to time but still seem uncommon given the large numbers of houses being constructed. Our society is also quite timid when choosing house design and tends to defer to boring ideas wherever possible. How Fed Square and the Opera House snuck through is a mystery!
Good luck with your plan and I hope you find a suitable niche. Lovely to see you doing the research.
Posted Wednesday 25 Feb 2015 @ 11:18:30 am from IP
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