I'm in a 90 year old Melbourne weatherboard without air conditioning. I installed ceiling fans in the living areas and main bedrooms before christmas and they are fantastic. Even yesterday (38 deg) we didn't use them until the afternoon yet my neighbours put their air conditioner on at 7.30am and it was still on after dark ... even though the temperature outside was very pleasant.
I've come to the conclusion that people are actually SCARED that they might be warm inside the house and aren't prepared to actually do a reality check. "Am I really feeling uncomfortable?" "Is it cooler outside than in ... should I open up the doors and windows?"
By my maths next door could easily be spending as much as $20 a day in cooling with two air conditioners going full blast for 15 hours a day ( which by the way they do as soon as the weather forecast is for +20 deg C ). This would soon pay for external shading of their windows and some ceiling fans and they would probably find themselves better tempered as a result - I don't know about you folks but the noise of air conditioning is torture. When the air conditioning at work switches off at the end of the day the silence is absolute bliss.